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Seasonal campaigns: it’s not a quick win

If you’re anything like me, then you’ll have been glued to the TV over the last month or so watching some of the greatest footballers in the world compete for that all important prize. But even if I...

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Put Yourself in a Recipient’s Shoes and Improve the User Lifecycle

There’s a famous proverb which suggests that to truly understand how people function, you should walk a mile in their shoes. I think this is something that applies to email marketing in a big way. To...

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